Question 2 to Evaluation

2.         How does your media product represent particular social groups?

The target audience for my magazine is 16 to 25 years olds.  I and my friends fall into this category so I captured their opinions of what they thought a folk music magazine for people should contain and how much they would be willing to pay.  A video of this discussion is contained within my blog.

This age group is represented in the Social Economic Table as category D and E.  On the whole people in this group will have little disposable income therefore the cost of my magazine must remain low at £1.75 per month for the online version and £2.50 per month for the published version.

A	Higher management, bankers, lawyers, doctors and other professionals.
B	Middle management, teachers, creative and media people eg graphic designers
C1	Office supervisors, junior managers, nurses, specialist clerical staff. White collar
C2	Skilled manual workers, plumbers, builders, blue collar
D	Semi-skilled and unskilled manual workers
E	Unemployed,students,pensioners,casual workers

This age group want to know more about the lives of their favourite artists, so featured stories giving an insight into their daily life would be appealing, as would the 'selfie' poster.  To ensure I captured unique 'selfies' the artist would be given a mobile device owned by my magazine to take a selfie during an interview and sign a contract to ensure this image can only be used by my magazine.

This age group are also more likely to use digital devices to access media, such as a PC, tablet or mobile phone.  Therefore an electronic version of my magazine would need to be created. 

This can be relatively cheap to set up and allows you to included added extra's such streaming of live video's of artists playing a set or being interviewed.  You may also be able to set up a live chat between fans and their favourite artist which would appeal to many young people.  I would also include links on Instagram, Facebook, Twitter and Tumblr.

The artists featured within my magazine would be similar in age to my target audience.  These would be new and upcoming musicians who are likely to want as much exposure and advertising as possible and therefore more willing to want to be interviewed and connect with their fans via web chat and live sessions.

Musicians would be able to promote their products including information about tours which would be captured in the magazines monthly gig guide.

I have also included competition prizes that young people would want, for example on the front cover I highlight that this month's prize is a pair of festival tickets.  Many young people find it difficult to afford costly festival tickets, as well transport and accommodation fees but desperately want to see their favourite bands.

I would also arrange for each featured artist to provide something unique to be offered to the 'Superfan' competition.  This could be as simple as a lyric or a picture/doodle which was  signed on paper, t-shirt or mug.  This may appeal to young people who could keep this item for sentimental reasons or in order to make money should the artist become extremely famous.