Semiotics

• The masthead title piece of this advertisement states 'Kleenex tissues in new decor boxes-  the new look of softness'. When the advert states ' the look of softness'  is a play of words as kleenex tissues are assumed with softness. The advert is selling the new brand os Kleenex tissues in different boxes the colours they used of the boxes and tissues themselves are soft pastel colours which connotes/ symbolises softness to the reader.
• The main image of the advertisement is of a woman that is holding up a box of Kleenex tissues and smiling which could mean that the woman uses this brand of tissues all the time and that she is satsified by the level of 'softness' to this brand of tissues.The clothes that the woman is wearing havea soft, fluffy appearance which again promotes the 'softness' to the tissues. The colour of her clothes are a pastle/ baby pink which connotes softness and gentleness.
• At the side of the advertisement they have labelled the different sizes of boxes you can get of the tissues, and different colours and styles.
• The colour shceme of this advertisement is of soft colours such as pastel pinks, yellows, whites and blues.This promotes the main point across (the 'softness' of the new tissues) to the reader.
• The background colour used in the main image is pink, which symbolises softness and the whiteness of the table symbolises purity, making the tissues seem pure and soft, stating that they have no harsh chemicals used in the tissues, they are pure and soft.

The headline of this advertisement states 'The first lipstick collection created by kate moss' this immediately captures the readers attention with the bold font style, size and colour. The main point of this advertisement is recognised as an advert to seel a new brand of lipstick that is promoted/ supported by Kate Moss.

• The reader is captured by the image of Kate Moss wearing bright red lipstick, which makes the reader think that they will be like Kate Moss is they buy this lipstick brand (in actual fact the barnd is made by ' Rimmel' which is stated in their logo at the bottom of the page)
• Kate Moss is seen as a role model, by using her in advertisement more people well pay attention, as she is acknolowged for her beauty and talent. By using famous people to advertise, new brands of beauty products such as lipstick more people are more likely to buy the products
• The colour of the actual lipstick itself is a crimson red colour which connotes sex, passion, love,lust and desire to the reader. It states ' Get that red that lasts!' which gives us; as the reader the idea that this lipstick will last longer than others.
• The writing for some of the advertisement is also a crimson red colour to match the colour of the lipstick Kate is wearing, the subheadline states 'New lasting finsh lipstick'. By using 'finish' this would suggest that this brand of lipstick would give us the finishing look, to make us look as glamorous and desirable as Kate Moss.
• Below the logo of 'Rimmel' is their phrase which is ' Get the London look' which suggests again to the reader that if we buy their brand of make-up we will have the 'London' look.
• The back ground colours used in the advertisement are white which connotes purity, red which conotes passion and balck which can connote, mystery or danger.
• These colours capture the redness of the lipstick Kate is wearing and it captures the colour of her golden locks and well done makeup making her look naturally beautiful and desirable.